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About Me.

Creative and detail oriented fashion designer with four years of hands - on experience in visual conceptualisation and creation of fashion collections.

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Adept at working in a fast paced environment to deliver quality designs with extensive knowledge in embroidery and design software programs.

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Keen to work with distinct brand identity to contribute in the ideation of trends and powerful visuals.

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Experience

Feb, 2024 -Nov, 2024

PAPA DON'T PREACH

BY SHUBHIKA,

Mumbai

Nov, 2019 - Feb, 2020

TURTLEFEET Co.,

Dubai

2019

Y PROJECT S/S 19,

PITTI UOMO,

Florence 

2019 - Jan, 2024

FREELANCE DESIGNER,

Hybrid Work Mode

Played a pivotal role in shaping key creative decisions and spearheaded the design and production of flagship collections:

- Bring Your Own Fairytale (Spring/Summer 2024)

- You’re So Golden (Autumn/Winter 2024)

​Crafted bespoke customizations for high-profile clients and PR collaborations, including designing a custom outfit featured at the United States President's Diwali Celebration 2024 at the White House​. Directed embroidery design, sampling, and production processes across a diverse range of apparel, including garments, footwear, and handbags.

Research and ideation for the brand’s first apparel Spring / Summer Collection​. Conceptualized and designed sustainable loungewear collections for both womenswear and menswear​. 

Developed custom fabric prints, sampling, artworks, and technical drawing for the launch collection.

Supported a high-fashion runway show by conducting timely outfit changes and ensuring styling aligned with the brand's creative vision. Coordinated backstage operations and assisted models, ensuring a successful presentation at a premier international fashion event.

Specialized in designing bespoke pieces tailored to diverse client needs, spanning traditional, editorial, fusion, couture, loungewear, and contemporary aesthetics. Delivered high-quality, creative designs tailored to diverse project scopes, consistently satisfying clients and staying aligned with design trends.

Education

2018 - 2022

POLIMODA,

Florence, Italy

2018

BAGH PRINTING

2018

DESIGN THEORY

2018

TAMBOUR EMBROIDERY

4 year training by POLIMODA in trend research, conceptualisation of collections, draping, pattern-making, prototyping, fabric study and manipulations, print and embroidery, garment construction and showcasing, fashion styling and illustrations, campaigning, and creating graphic editorials for print.  

Traditional Bagh Printing Course by UNESCO recognized creative organization of Master Craftsman Mr. Mohammed Yusuf. 

Design Theory by SHENKAR UNIVERSITY, ISREAL  (online). Certificate course offered by EdX. 

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Traditional Tambour Embroidery Course by Craftsman Mr. Nadim Khan. 

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